Skift Take
During the Skift India Summit 2024, Chris Hartley from Global Hotel Alliance and Anuraag Bhatnagar from Leela Hotels shared insights on the Indian travel market. They discussed the unique preferences of Indian travelers, the importance of personalization, and how recognition contributes to exceptional guest experiences.
This sponsored content was created in collaboration with a Skift partner.
In this video:
- Exploration of India’s growing significance in the global tourism industry, fueled by increasing outbound and inbound travel, as well as a robust domestic tourism sector.
- Strategies for enhancing guest experiences through personalization, cultural immersion, and unique offerings like the ceremonial rituals at Leela Palaces Hotels and Resorts.
- Overview of the GHA Discovery loyalty program, showcasing a customer-first approach that meets the evolving preferences of luxury travelers, with a focus on sustainability and authentic local experiences.
India is projected to be the fifth-largest outbound travel market by 2027. Strategic initiatives such as promoting domestic tourism and leveraging digital advancements have been instrumental in fueling this growth.
During the Skift India Summit 2024, Chris Hartley, CEO of GHA, and Anuraag Bhatnagar, CEO of Leela Palaces Hotels and Resorts, discussed their strategic partnership and the vast potential of the Indian travel market. They emphasized India’s significant role in global tourism and shared insights on current travel trends.
The conversation highlighted the success of the GHA’s Discovery loyalty program in India, focusing on personalization and unique guest experiences offered by luxury hotels like Leela. These initiatives aim to enhance guest satisfaction through authentic experiences.
The leaders expressed optimism about India’s impact on the global tourism industry, showing enthusiasm for the future of travel in the country.
This content was created collaboratively by Global Hotel Alliance and Skift’s branded content studio, SkiftX.
