Skift Take
Today’s podcast looks at Hilton’s rise, Maui’s tourism campaign, and Breeze’s new loyalty program.
Good morning from Skift. It’s Wednesday, March 27. Here’s what you need to know about the business of travel today.
Listen Now
🎧 Subscribe
Apple Podcasts | Spotify | Overcast | Google Podcasts | Amazon Podcasts
Episode Notes
Hilton has achieved the largest hotel pipeline in its history, thanks to the strength of its brands. Nassetta discussed Hilton’s pipeline growth and more in an interview with Senior Hospitality Editor Sean O’Neill.
Hilton has also seen a growth in membership in its loyalty program surpassing that of its competitors in the last five years. Nassetta highlighted partnerships and app improvements as factors in the program’s membership boost. He also mentioned Hilton’s efforts to reduce carbon emissions in its franchised hotels.
Additionally, Breeze Airways announced the launch of a co-branded credit card and revamped loyalty program, as reported by Airlines Reporter Meghna Maharishi.
Chief Commercial Officer Lukas Johnson expressed enthusiasm for the launch of the co-branded credit card as part of Breeze’s loyalty program overhaul. The partnership with Barclays allows customers to earn 10 times the points on checked baggage and premium seating, among other benefits. Johnson voiced confidence in Breeze’s ability to attract card sign-ups.
Breeze’s loyalty program will now be known as “Breezy Rewards” instead of “BreezePoints.”
Lastly, Hawaiian officials have launched a marketing campaign to assure travelers that Maui is fully prepared for visitors after last year’s wildfires, according to Global Tourism Reporter Dawit Habtemariam.
The campaign, called Mākaukau Maui, which means “Maui is Ready,” aims to attract tourists amidst the island’s slow recovery. Visitor spending in Maui dropped by 19% in January 2024 compared to the previous year, resulting in an estimated $120 million loss in revenue for the island.
Furthermore, Maui is facing tough competition from other destinations seeking to attract American tourists.
Producer/Presenter: Jose Marmolejos
