Skift Take
Lindblad Expeditions will leverage the National Geographic brand for global marketing opportunities with the help of Disney’s extensive resources.
Lindblad Expeditions has entered into a new agreement to market its cruises globally using the National Geographic brand until 2040, starting January 1 of next year.
For the past 20 years, Lindblad had an agreement with National Geographic for sales limited to the U.S., Canada, and Australia.
Noah Brodsky, chief commercial officer for Lindblad, stated, “We’ll be able to expand the reach of the National Geographic brand worldwide through consumer and trade channels.”
The company will also collaborate closely with National Geographic’s parent company, Walt Disney, to enhance its marketing efforts.
Brodsky added, “We will launch an extensive multi-year marketing campaign with Disney and will distribute National Geographic expeditions through all Disney sales channels.”
Lindblad will integrate its expedition style, designed for younger and more active travelers, into National Geographic’s traditional river cruises. Additionally, the company plans to include more National Geographic experts and adventurers on its expeditions.
