Skift Take
Wyndham is introducing a new brand where 40% of the rooms are left unfinished, a unique concept in the hotel industry.
Wyndham Hotels & Resorts unveiled its 25th brand, WaterWalk Extended Stay by Wyndham, allowing owners to sell both extended-stay and short-term rental rooms.
WaterWalk, a Wichita-based company, offers a mix of furnished and unfurnished one-, two-, and three-bedroom units. The brand began in 2014 and has since expanded with various partnership and investment deals.
Wyndham’s acquisition or partnership with WaterWalk signals a strategic move into the upscale extended-stay market, complementing its other brand offerings in the economy and midscale segments.
The brand aims to attract guests with its upscale amenities, including in-unit washers and dryers, full-sized appliances, granite countertops, and fully equipped gyms.
WaterWalk also provides shared common spaces with modern conveniences for all guests to enjoy, positioning itself as a desirable option for long-term stays or property conversions.
Accommodations Sector Stock Index Performance Year-to-Date
What am I looking at? The performance of hotels and short-term rental sector stocks within the ST200 index, comprising publicly traded companies in the global travel sector.
The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies into a single number, including hotels and short-term rentals. Explore more financial sector performance.
